Iconic guitar brand Gibson has announced the launch of Gibson Records, alongside a strategic label partnership with BMG.

Headquartered in Music City, Nashville, the label will work with Gibson artists to produce, record, and promote their guitar-centric music.

“Launching a record label that is in service to our artists is the natural evolution of our 127 years of history. Gibson Records will work with Gibson artists to capture, record and promote their music under an artist friendly partnership,” said Cesar Gueikian, Brand President, Gibson Brands.

He added that iconic rock guitarist, songwriter and film producer Slash is their first signed artist.

Gibson Records also announced that it will release a Slash album featuring Myles Kennedy and The Conspirators next year.

Slash said that it is an honor to be the first release on the new Gibson Records.

“Working with Cesar and the Gibson team has provided a fresh approach to how we can support an album release,” said Slash’s longtime manager Jeff Varner, who is also the co-founder of Revelation Management Group.

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